1950 Mercury

As a custom fabricator, Keith Novak understands that each car has its own story to tell. This 1950 Mercury, with its modified body and bespoke interior, represents a 40-year labor of love and a commitment to craft that is increasingly rare.

Keith’s Merc exhibits the quintessential elements of the lead sled style. The tubbed Merc sits lower to the ground, giving it a poised, aggressive look along with the chopped top.  It’s a testament to the craftsmanship and design ethos of the era, reflecting a time when cars were not just a mode of transportation but a canvas for personal expression.